COPYWRITING SERVICES

HELP YOUR COMPANY SHINE AMIDST THE CLUTTER 

COPYWRITING SERVICES

HELP YOUR COMPANY SHINE AMIDST THE CLUTTER 

There is an art to writing content. You want your audience to be nodding along as they read your text. You start with a problem, you demonstrate that you understand their concerns, and you go on to explain how you can help.

 

It might sound simple, but it’s surprisingly difficult – especially when there are many competitors out there offering similar services. That’s when you might think: “to be found, I need lots of keywords.” Yes and no. It’s important to have them, but you don’t want to clutter your text and make it unreadable. Remember, it’s real people on the other end of the screen i.e. real potential customers!

 

Provide them with value, information and exciting stories – that’s how you keep them coming back for more. At Obsidian, we can write copy for a wide variety of topics and industries. To name a few, we have written for hotel news, sports stories, design, branding and websites.

There is an art to writing content. You want your audience to be nodding along as they read your text. You start with a problem, you demonstrate that you understand their concerns, and you go on to explain how you can help.

 

It might sound simple, but it’s surprisingly difficult – especially when there are many competitors out there offering similar services. That’s when you might think: “to be found, I need lots of keywords.” Yes and no. It’s important to have them, but you don’t want to clutter your text and make it unreadable. Remember, it’s real people on the other end of the screen i.e. real potential customers!

 

Provide them with value, information and exciting stories – that’s how you keep them coming back for more. At Obsidian, we can write copy for a wide variety of topics and industries. To name a few, we have written for hotel news, sports stories, design, branding and websites.

REFRESH CONTENT

A REFRESH FOR YOUR WEBSITE

You only have a few seconds to capture your reader’s attention. When they land on your website, they should be hooked. The key to doing this is understanding your customer – and writing from their perspective. What problems are they facing and how do you solve them? That’s the essence of copywriting.

 

We’ll look at your website closely, and make sure the key information is portrayed in the simplest and most effective way. It’s not only about structure, but the tone of voice, brand messaging, and layout as well.

 

You want to make a great first impression: after all, it’s potential customers you’re writing too. They should understand your business from the get-go.

ONGOING CONTENT

ARTICLES THAT’LL CAPTURE THEIR ATTENTION 

Content marketing is changing. People no longer want sales-y or boring text, instead, they want brands to be friendly and engaging – it makes you seem more human. This is where Obsidian specialises, creating content that is super friendly and relatable.

 

Blog posts should engage your readers and make them interested in your brand. After all, the purpose of a blog is to drive traffic to your website with the intent of getting people to buy from you. They won’t buy from you if they aren’t convinced you can solve their problem.

 

We can write ongoing blog articles for you, complete with thorough research, keywords, internal links, and a call to action. Let’s get your blog converting!

REFRESH CONTENT

A REFRESH FOR YOUR WEBSITE

You only have a few seconds to capture your reader’s attention. When they land on your website, they should be hooked. The key to doing this is understanding your customer – and writing from their perspective. What problems are they facing and how do you solve them? That’s the essence of copywriting.

 

We’ll look at your website closely, and make sure the key information is portrayed in the simplest and most effective way. It’s not only about structure, but the tone of voice, brand messaging, and layout as well.

 

You want to make a great first impression: after all, it’s potential customers you’re writing too. They should understand your business from the get-go.

ONGOING CONTENT

ARTICLES THAT’LL CAPTURE THEIR ATTENTION 

Content marketing is changing. People no longer want sales-y or boring text, instead, they want brands to be friendly and engaging – it makes you seem more human. This is where Obsidian specialises, creating content that is super friendly and relatable.

 

Blog posts should engage your readers and make them interested in your brand. After all, the purpose of a blog is to drive traffic to your website with the intent of getting people to buy from you. They won’t buy from you if they aren’t convinced you can solve their problem.

 

We can write ongoing blog articles for you, complete with thorough research, keywords, internal links, and a call to action. Let’s get your blog converting!

FREQUENTLY ASKED COPYWRITING QUESTIONS

QUESTIONS YOU MIGHT WANT ANSWERED

This section contains some of the questions we are commonly asked about copywriting. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.

FREQUENTLY ASKED COPYWRITING QUESTIONS

QUESTIONS YOU MIGHT WANT ANSWERED

This section contains some of the questions we are commonly asked about copywriting. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.

How important is copywriting?

Copywriting, or more precisely, well-written copywriting, is essential because it drives profitability, earns a Return On Investment (ROI) and achieves your business’ goals by convincing your target customer that your product offering will solve their need and provide them value.

What is the purpose of copywriting?

Promotional copywriting is designed to generate and increase interest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer, listener or reader to act, i.e. to buy a product or adopt a different viewpoint.

How long will it take to write our copy?

This depends on a number of factors – the size and complexity of the project; how quickly you want it; what information you are able to supply and how quickly you can supply it. We can turn around shorter pieces within 1-72 hours, while larger, more complex projects may involve in-depth research and will obviously take longer to complete. We always create your content as quickly as possible but never compromise on quality or detail. A deadline will always be agreed with you during our initial discussions or at the briefing stage before the process begins.

Will we own copyright to the work you do for us?

Yes, Once the work is complete and payment has been received in full, all rights for the copy we have written revert to you.

What is SEO copywriting?

SEO copywriting is a specialised form of online writing that: Contains key-phrases your target audience types into a search engine to find the information that they want. In addition it helps online content rank higher organically.

What is the difference between copywriting and content writing?

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand

What information do you require from us?

At Obsidian we invest time at the briefing and research stage, where answers to questions such as who, what, why, when and how can make all the difference. The more information and material that you are able to provide the better content will be.

Regards tone of voice, style of writing, proposed structure, mandatory inclusions, topics to be avoided, – basically, everything you can think of which might be of use to us then.

We need content urgently. Can you help?

Yes, we may be able to. However, if undertaking your work involves us having to reschedule other client work or work unsocial hours we may charge a little more, although we make you aware of this before we make a start.

How important is copywriting?

Copywriting, or more precisely, well-written copywriting, is essential because it drives profitability, earns a Return On Investment (ROI) and achieves your business’ goals by convincing your target customer that your product offering will solve their need and provide them value.

What is the purpose of copywriting?

Promotional copywriting is designed to generate and increase interest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer, listener or reader to act, i.e. to buy a product or adopt a different viewpoint.

How long will it take to write our copy?

This depends on a number of factors – the size and complexity of the project; how quickly you want it; what information you are able to supply and how quickly you can supply it. We can turn around shorter pieces within 1-72 hours, while larger, more complex projects may involve in-depth research and will obviously take longer to complete. We always create your content as quickly as possible but never compromise on quality or detail. A deadline will always be agreed with you during our initial discussions or at the briefing stage before the process begins.

Will we own copyright to the work you do for us?

Yes, Once the work is complete and payment has been received in full, all rights for the copy we have written revert to you.

What is SEO copywriting?

SEO copywriting is a specialised form of online writing that: Contains key-phrases your target audience types into a search engine to find the information that they want. In addition it helps online content rank higher organically.

What is the difference between copywriting and content writing?

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand

What information do you require from us?

At Obsidian we invest time at the briefing and research stage, where answers to questions such as who, what, why, when and how can make all the difference. The more information and material that you are able to provide the better content will be.

Regards tone of voice, style of writing, proposed structure, mandatory inclusions, topics to be avoided, – basically, everything you can think of which might be of use to us then.

We need content urgently. Can you help?

Yes, we may be able to. However, if undertaking your work involves us having to reschedule other client work or work unsocial hours we may charge a little more, although we make you aware of this before we make a start.

WHY SHOULD YOU HIRE A COPYWRITER?

THERE’S MANY REASONS

Writing copy takes time: lots of it. And, as we said before, it’s surprisingly difficult to get the tone right. If you’re creating a new website, blog, newsletter or sales pitch, there is an art to convincing the reader to part with their hard-earned money. That’s where we come in. We’ll craft your message and make sure the audience is in no doubt how you can help them.

 

When clients are caught up in the daily tasks of a business, it’s very difficult to see the big picture and to focus on the needs of their website traffic. Many companies we work with, while experts in their fields, are not experts at marketing their products and services. When clients decide to write for themselves, the content is generally business focused as opposed to customer focused. Using an outside pair of eyes and someone who specialises in writing marketing content can be just what your business needs to communicate your most important customer message.

WHY SHOULD YOU HIRE A COPYWRITER?

THERE’S MANY REASONS

Writing copy takes time: lots of it. And, as we said before, it’s surprisingly difficult to get the tone right. If you’re creating a new website, blog, newsletter or sales pitch, there is an art to convincing the reader to part with their hard-earned money. That’s where we come in. We’ll craft your message and make sure the audience is in no doubt how you can help them.

 

When clients are caught up in the daily tasks of a business, it’s very difficult to see the big picture and to focus on the needs of their website traffic. Many companies we work with, while experts in their fields, are not experts at marketing their products and services. When clients decide to write for themselves, the content is generally business focused as opposed to customer focused. Using an outside pair of eyes and someone who specialises in writing marketing content can be just what your business needs to communicate your most important customer message.

ENQUIRE ABOUT COPYWRITING

GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU 

With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!

 

Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!

I would like to receive information, offers and promotions about Obsidian Marketing services via:
EmailPhonePost

Please prove you are human by selecting the Heart.

ENQUIRE ABOUT COPYWRITING

GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU 

With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!

 

Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!

I would like to receive information, offers and promotions about Obsidian Marketing services via:
EmailPhonePost

Please prove you are human by selecting the Plane.