EMAIL MARKETING
ONE OF THE BEST MARKETING METHODS AVAILABLE
EMAIL MARKETING
ONE OF THE BEST MARKETING METHODS AVAILABLE
Do you have a fantastic product or service you want to shout from the rooftop?. Email marketing allows you to communicate your message strongly, acting like a megaphone delivering your marketing message, at the right time.
Email marketing offers the power to speak instantly and directly to your consumer and forms a vital part in many online marketing strategies. It is wholly measurable, allows you to build trust in your brand and loyalty online. Fundamentally, is timely, cost effective and ensures your business can stand out from its competition.
At Obsidian Marketing we provide fully managed email marketing services from initial creative through to delivery of your content marketing. We can also setup your monthly email newsletter and manage your prospect email marketing lists.
Utilising the latest email marketing strategies, we will ensure that your email marketing converts into targeted leads and sales from your campaigns.
Do you have a fantastic product or service you want to shout from the rooftop?. Email marketing allows you to communicate your message strongly, acting like a megaphone delivering your marketing message, at the right time.
Email marketing offers the power to speak instantly and directly to your consumer and forms a vital part in many online marketing strategies. It is wholly measurable, allows you to build trust in your brand and loyalty online. Fundamentally, is timely, cost effective and ensures your business can stand out from its competition.
At Obsidian Marketing we provide fully managed email marketing services from initial creative through to delivery of your content marketing. We can also setup your monthly email newsletter and manage your prospect email marketing lists.
Utilising the latest email marketing strategies, we will ensure that your email marketing converts into targeted leads and sales from your campaigns.
ADVANTAGES OF EMAIL MARKETING
THERE ARE SEVERAL BENEFITS
By using email to market your products or services can be a fast, flexible cost-effective way of targeting new customers and maintaining your existing customer base. In addition it can also help improve response rates to your direct marketing campaigns.
Email marketing isn’t something that is done just because its fast and easy to do. The tactic can be very effective in helping business owners stay connected with their consumers.
Our marketing reports will provide you with detailed metrics and graphs for each time we send out an email campaign for you. You will receive a detailed view of your email campaign results, plus you will be able to look at the specifics of each campaign – right down to the individual recipient and how they responded to a given campaign. You can also monitor open, click-through and unsubscribe rates.
MOBILE RESPONSIVE DESIGN
BE SEEN ON ALL DEVICES
We make sure all email marketing campaigns are designed in a fully mobile responsive friendly format – Our email templates are tested in all major desktop browsers & mobile devices. With a proven track record of producing profitable email marketing campaigns, you are in safe hands.
We target your customers with relevant messages, it is attention to detail and the ability to provide an end-to-end service that really sets us apart.
No matter how many recipients, we will ensure the safe delivery of your emails. We will perform a ‘spam test’ to check your email’s content against words or phrases likely to be rejected by spam filters and carry out extensive pre-delivery testing.
We will manage your opt-in and opt-out lists and remove duplicate or invalid addresses from your database. After delivery, In addition we will provide you with a comprehensive activity report of your campaign, covering statistics on opens, forwards and replies as well as click-rates.
ADVANTAGES OF EMAIL MARKETING
THERE ARE SEVERAL BENEFITS
By using email to market your products or services can be a fast, flexible cost-effective way of targeting new customers and maintaining your existing customer base. In addition it can also help improve response rates to your direct marketing campaigns.
Email marketing isn’t something that is done just because its fast and easy to do. The tactic can be very effective in helping business owners stay connected with their consumers.
Our marketing reports will provide you with detailed metrics and graphs for each time we send out an email campaign for you. You will receive a detailed view of your email campaign results, plus you will be able to look at the specifics of each campaign – right down to the individual recipient and how they responded to a given campaign. You can also monitor open, click-through and unsubscribe rates.
MOBILE RESPONSIVE DESIGN
BE SEEN ON ALL DEVICES
We make sure all email marketing campaigns are designed in a fully mobile responsive friendly format – Our email templates are tested in all major desktop browsers & mobile devices. With a proven track record of producing profitable email marketing campaigns, you are in safe hands.
We target your customers with relevant messages, it is attention to detail and the ability to provide an end-to-end service that really sets us apart.
No matter how many recipients, we will ensure the safe delivery of your emails. We will perform a ‘spam test’ to check your email’s content against words or phrases likely to be rejected by spam filters and carry out extensive pre-delivery testing.
We will manage your opt-in and opt-out lists and remove duplicate or invalid addresses from your database. After delivery, In addition we will provide you with a comprehensive activity report of your campaign, covering statistics on opens, forwards and replies as well as click-rates.
FREQUENTLY ASKED EMAIL MARKETING QUESTIONS
QUESTIONS YOU MIGHT WANT ANSWERED
This section contains some of the questions we are commonly asked about Email markerting. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
FREQUENTLY ASKED EMAIL MARKETING QUESTIONS
QUESTIONS YOU MIGHT WANT ANSWERED
This section contains some of the questions we are commonly asked about Email markerting. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
Is email marketing still effective?
With the rise of social media and other online channels, some people have abandoned email marketing in favour of newer digital marketing strategies. But email marketing continues to be one of the simplest and most effective methods of marketing your business online.
What are the types of email marketing?
There are two broad types of marketing emails that you’re going to send out: engagement emails and transactional. Simply put, engagement emails are more about storytelling, while transactional emails are directly related to making and closing a sale
How often should you send email marketing?
A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.
What is a good response rate for email marketing?
The Response rate depends on many factors like type of database, Industry Type, Email Content, your Email Campaigns Hard and Soft bounce rate. Generally on average the conversion rate is 7% to 8%, again depending on the type of industry.
What is the average conversion rate for email marketing?
Based on the data presented by MailChimp, the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%.
How is email click through rate calculated?
Click through rate is the percentage of recipients that have clicked on any link in your email message. A click is tracked by a tracking code appended automatically to the email links by your ESP. Click through rate calculation is Unique clicks / delivered number x 100 = CTR.
What is a soft bounce in email marketing?
A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, common reasons it bounced back include: The mailbox was full (the user is over their quota) The server was down. The message was too large for the recipient’s inbox.
What is a good email bounce rate?
The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.
What does hard bounce mean?
A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown.
Is email marketing still effective?
With the rise of social media and other online channels, some people have abandoned email marketing in favour of newer digital marketing strategies. But email marketing continues to be one of the simplest and most effective methods of marketing your business online.
What are the types of email marketing?
There are two broad types of marketing emails that you’re going to send out: engagement emails and transactional. Simply put, engagement emails are more about storytelling, while transactional emails are directly related to making and closing a sale
How often should you send email marketing?
A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.
What is a good response rate for email marketing?
The Response rate depends on many factors like type of database, Industry Type, Email Content, your Email Campaigns Hard and Soft bounce rate. Generally on average the conversion rate is 7% to 8%, again depending on the type of industry.
What is the average conversion rate for email marketing?
Based on the data presented by MailChimp, the average open rate across all industries is at 21.80%, and the average click-through rate is 2.78%.
How is email click through rate calculated?
Click through rate is the percentage of recipients that have clicked on any link in your email message. A click is tracked by a tracking code appended automatically to the email links by your ESP. Click through rate calculation is Unique clicks / delivered number x 100 = CTR.
What is a soft bounce in email marketing?
A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, common reasons it bounced back include: The mailbox was full (the user is over their quota) The server was down. The message was too large for the recipient’s inbox.
What is a good email bounce rate?
The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.
What does hard bounce mean?
A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown.
GDPR COMPLIANT EMAIL MARKETING
BECOME GDPR COMPLIANT
GDPR is a European Union law that came into force on the 25th May 2018. The General Data Protection Regulation replaces and is an evolution of the previous data protection act which has been in existence since 1998.
GDPR regulates how companies treat or use personal data (such as a subscribers email address). If your organisation collects data on EU citizens, since the 25th May 2018 new regulations require businesses to process data as set out by the new legislation. The ICO provides further information on GDPR and it’s requirements, as your service provider email blaster and categorised as the “data processor” and is proud to be a fully compliant service provider:
GDPR COMPLIANT EMAIL MARKETING
BECOME GDPR COMPLIANT
GDPR is a European Union law that came into force on the 25th May 2018. The General Data Protection Regulation replaces and is an evolution of the previous data protection act which has been in existence since 1998.
GDPR regulates how companies treat or use personal data (such as a subscribers email address). If your organisation collects data on EU citizens, since the 25th May 2018 new regulations require businesses to process data as set out by the new legislation. The ICO provides further information on GDPR and it’s requirements, as your service provider email blaster and categorised as the “data processor” and is proud to be a fully compliant service provider:
ENQUIRE ABOUT EMAIL MARKETING
GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU
With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!
Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!
ENQUIRE ABOUT EMAIL MARKETING
GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU
With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!
Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!