GOOGLE ANALYTICS

TRACK AND UNDERSTAND YOUR CUSTOMER’S

Google Analytics is a fantastic tool for marketing and data-driven decisions. However, a tool like this is no use to anybody if it’s set up incorrectly. This is where I come in. I have configured many Google Analytics accounts since I have been in this game. I will take time to understand your online objectives, design solutions around your unique requirements and ensure that reporting is business focused and actionable.

 

If you are marketing online then you’ll want to know how your campaigns are performing. Metrics such as bounce and exit rates, customer click through analysis and conversion data will enable you to assess activities critically and compare the performance of different tactics. Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google analytics goals do a great job at telling you where customers came from.

 

Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view.

WHAT IS GOOGLE ANALYTICS GOOD FOR?

ANALYZA IN-DEPTH DETAILS ABOUT YOUR VISITORS

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyse in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

 

It provides valuable insights that can help you to shape the success strategy of your business. Since nowadays almost all the businesses have an online presence through a website. Therefore, it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not.

 

For this, you need to know the details of what people do when they visit your website, how long they stay and what all pages do they visit on your website.

Irrespective of whether you are ecommerce website or an informative blog, you would definitely want to understand and study the behaviour of your visitors to deliver better results.

HOW DOES GOOGLE ANALYTICS TRACK DATA?

A SMALL SNIPPET OF JAVASCRIPT

Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of Javascript, or a coding language that runs in viewers’ browser when they visit those pages.

 

The Javascript code works with a larger JavaScript file on the Google server to collect information on the user’s activity on the site. Each time they visit the site, the code tracks information about their visit. The code also sets a cookie on each visitor’s computer, which provides anonymous information to create user i.d.s.

 

To get more in-depth information, you can use UTM parameters. These are tags that you add to the end of your URL to provide Google Analytics with more information about your links, such as what campaign your content is coming from and which social channel is driving the most revenue.

FREQUENTLY ASKED GOOGLE ANALYTICS QUESTIONS

QUESTIONS YOU MIGHT WANT ANSWERED

This section contains some of the questions we are commonly asked about Google Analytics. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.

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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

ENQUIRE ABOUT GOOGLE ANALYTICS

GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU 

With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!

 

Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!

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