GOOGLE DISPLAY NETWORK
THE WORLD’S LARGEST ADVERTISING NETWORK
GOOGLE DISPLAY NETWORK
THE WORLD’S LARGEST ADVERTISING NETWORK
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
TARGETING METHODS
ACHIEVE IMPRESSIVE CONVERSION RESULTS
There are a number of ways you can target with filters to ensure you are reaching the right audience likely interested in your product or service. Keep in mind however this should be treated first as a brand awareness strategy and less relied on as an ROI conversion strategy. However in saying that, the more targeting filters you apply including a geo-targeted area and combined with Remarketing, is possible to achieve some impressive conversion results. Cost per conversion is typically higher than search but can deliver higher volume conversions if your industry is easily defined and can be targeted well.
GET THERE BEFORE YOUR COMPETITORS
BEAT YOUR COMPETITOR
Grab a user’s attention before your competitors do to give yourself that vital competitive advantage. Or, use remarketing to remind a customer that they’re interested in your products or services. At Obsidian we can strategically place your Google display ads on a network of relevant sites across the web. Google says their Display Network reaches more than 90% of internet users worldwide, and it spans across millions of sites!
Though Google banner ads are published around the web to catch the eyes of passive users, there are intricate ways to optimise them and gain active buyers. While users aren’t in the “ready to buy” phase, don’t let that put you off GDN advertising Through the powers of remarketing, managing placements, creating multi-format, engaging ads and giving daily nurturing to your campaign, you’ll be amazed at just how much your reach could expand.
TARGETING METHODS
ACHIEVE IMPRESSIVE CONVERSION RESULTS
There are a number of ways you can target with filters to ensure you are reaching the right audience likely interested in your product or service. Keep in mind however this should be treated first as a brand awareness strategy and less relied on as an ROI conversion strategy. However in saying that, the more targeting filters you apply including a geo-targeted area and combined with Remarketing, is possible to achieve some impressive conversion results. Cost per conversion is typically higher than search but can deliver higher volume conversions if your industry is easily defined and can be targeted well.
GET THERE BEFORE YOUR COMPETITORS
BEAT YOUR COMPETITOR
Grab a user’s attention before your competitors do to give yourself that vital competitive advantage. Or, use remarketing to remind a customer that they’re interested in your products or services. At Obsidian we can strategically place your Google display ads on a network of relevant sites across the web. Google says their Display Network reaches more than 90% of internet users worldwide, and it spans across millions of sites!
Though Google banner ads are published around the web to catch the eyes of passive users, there are intricate ways to optimise them and gain active buyers. While users aren’t in the “ready to buy” phase, don’t let that put you off GDN advertising Through the powers of remarketing, managing placements, creating multi-format, engaging ads and giving daily nurturing to your campaign, you’ll be amazed at just how much your reach could expand.
FREQUENTLY ASKED GOOGLE DISPLAY NETWORK QUESTIONS
QUESTIONS YOU MIGHT WANT ANSWERED
This section contains some of the questions we are commonly asked about Google Display Network. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
FREQUENTLY ASKED GOOGLE DISPLAY NETWORK QUESTIONS
QUESTIONS YOU MIGHT WANT ANSWERED
This section contains some of the questions we are commonly asked about Google Display Network. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
How Google Display Network works
The GDN shows your ads on websites in the form of banner ads, image ads and occasionally, responsive ads. Responsive ads are automatically adjusted to fit the theme and space of the website they’re placed on. Google lets you manage, target and budget for your ads within the tool. If you’re new to all of this, we recommend getting help from an expert to get the most out of your advertising spend.
How much does Google Display Network cost?
Like most digital strategies, there’s no set answer to the cost of GDN. On average, the CPC for the Display Network is around £0.40. Have a quick chat with us to find out about costs for your unique campaign, and the kind of ROI you can expect.
Which websites are part of Google Display Network?
The Display Network works across more than 3 million websites worldwide. This comprises desktop sites, mobile sites and apps. Where your ad is displayed depends on the targeting options you select, so Google can try to get the context right for your campaign.
Where do Google Display Network ads appear?
Responsive display ads fit into whatever ad space is available, as they can transform themselves to fit where it has to go. Banner ads are found across the top of a webpage, whereas vertical skyscraper ads can be seen on the side of a page.
How Google Display Network works
The GDN shows your ads on websites in the form of banner ads, image ads and occasionally, responsive ads. Responsive ads are automatically adjusted to fit the theme and space of the website they’re placed on. Google lets you manage, target and budget for your ads within the tool. If you’re new to all of this, we recommend getting help from an expert to get the most out of your advertising spend.
How much does Google Display Network cost?
Like most digital strategies, there’s no set answer to the cost of GDN. On average, the CPC for the Display Network is around £0.40. Have a quick chat with us to find out about costs for your unique campaign, and the kind of ROI you can expect.
Which websites are part of Google Display Network?
The Display Network works across more than 3 million websites worldwide. This comprises desktop sites, mobile sites and apps. Where your ad is displayed depends on the targeting options you select, so Google can try to get the context right for your campaign.
Where do Google Display Network ads appear?
Responsive display ads fit into whatever ad space is available, as they can transform themselves to fit where it has to go. Banner ads are found across the top of a webpage, whereas vertical skyscraper ads can be seen on the side of a page.
GET THE BEST RESULTS FROM GDN
ENGAGE WITH USERS AT THE RIGHT TIME
Google Display ads exist all over the internet, waiting to draw in potential customers. Passive users often ignore these ads but implementing our methods is a sure-fire way to turn these passive users into active buyers.
With our help, you can learn precisely how the GDN and Google Display Advertising maximise the probability of your increased sales. Just because users don’t seem “ready to buy” does not make holding off on entering the Display Advertising Network a good idea. Pre-emptive measures are never bad. Our Google Adwords experts know their way around Adwords to the most precise detail. With the powers of remarketing, managing placements, creating engaging ads, which span several formats, and this way properly nurturing your campaign into a success, we guarantee your amazement at just how much your reach could expand. Learning from our immense experience in these areas, we know what works and what does not. And we know what works best for you and your campaign particularly.
GET THE BEST RESULTS FROM GDN
ENGAGE WITH USERS AT THE RIGHT TIME
Google Display ads exist all over the internet, waiting to draw in potential customers. Passive users often ignore these ads but implementing our methods is a sure-fire way to turn these passive users into active buyers.
With our help, you can learn precisely how the GDN and Google Display Advertising maximise the probability of your increased sales. Just because users don’t seem “ready to buy” does not make holding off on entering the Display Advertising Network a good idea. Pre-emptive measures are never bad. Our Google Adwords experts know their way around Adwords to the most precise detail. With the powers of remarketing, managing placements, creating engaging ads, which span several formats, and this way properly nurturing your campaign into a success, we guarantee your amazement at just how much your reach could expand. Learning from our immense experience in these areas, we know what works and what does not. And we know what works best for you and your campaign particularly.
ENQUIRE ABOUT GOOGLE DISPLAY NETWORK
GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU
With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!
Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!
ENQUIRE ABOUT GOOGLE DISPLAY NETWORK
GOT A QUESTION? WE’D LOVE TO HEAR FROM YOU
With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!
Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!