WHY IS PERSONALISATION SO IMPORTANT IN EMAIL MARKETING?

GRAB CUSTOMERS ATTENTION AND IMPROVE CONVERSIONS

WHY IS PERSONALISATION SO IMPORTANT IN EMAIL MARKETING?

GRAB CUSTOMERS ATTENTION AND IMPROVE CONVERSIONS

The simplest and most obvious way to personalise your marketing emails is to include your customer’s name. When a customer sees their name in an email, they will be more likely to engage with it. By including their name in the subject line, your customers will be more likely to take notice of the email in their busy inbox.

 

To grab your customers attention and improve your click through rates (CTR%) we recommend dynamic personalised images. Personalised Images give each recipient their own unique image using any subscriber data you have in your database. This can be very effective in many cases such as, displaying a unique coupon code for each subscriber, showing subscribers loyalty points, or simply wishing them a Happy Birthday!. Not only do personalised image email look great, they will also help improve click through rates and sales conversions. In addition, they will help reduce your unsubscribe rate.

 

HOW TO MAKE YOUR PERSONALISED EMAILS WORK

• Relax your language and it will relax your customers.
• Write them an informal email to match their tone naturally.
• Remove corporate speak and jargon so you don’t sound robotic and dated.
• Break up your emails into shorter and easy to read messages that don’t overwhelm your readers.

 

API DATA SOURCES

Connecting to external data sources will allow you to create images that are updated each time the user opens an email, which will be hyper-personalised to your subscriber. Easily make images that show: current stock prices live football scores, live betting odds, live product availability and more.

 

Let’s say you are about to run a sales event; this works excellently to raise expectation levels before the sales event starts. But, once the sale starts, the timer is no longer relevant course. By changing the image to include a message like “The sale has now started…head on over to our online store to pick up a bargain” or “Save NOW…the sale has started here…”

Dynamic images are a must-have if you’re looking to create intelligent content that engages more of your audience more often. They will allow you to really tailor your email marketing for maximum impact.

 

If you would like to find out more about how dynamic email marketing can benefit your business, please get in touch with us.

The simplest and most obvious way to personalise your marketing emails is to include your customer’s name. When a customer sees their name in an email, they will be more likely to engage with it. By including their name in the subject line, your customers will be more likely to take notice of the email in their busy inbox.

 

To grab your customers attention and improve your click through rates (CTR%) we recommend dynamic personalised images. Personalised Images give each recipient their own unique image using any subscriber data you have in your database. This can be very effective in many cases such as, displaying a unique coupon code for each subscriber, showing subscribers loyalty points, or simply wishing them a Happy Birthday!

 

Not only do personalised image email look great, they will also help improve click through rates and sales conversions. In addition, they will help reduce your unsubscribe rate.

 

MAKE YOUR PERSONALISED EMAILS WORK

• Relax your language and it will relax your customers.
• Write them an informal email to match their tone naturally.
• Remove corporate speak and jargon so you don’t sound robotic and dated.
• Break up your emails into shorter and easy to read messages that don’t overwhelm your readers.

 

API DATA SOURCES

Connecting to external data sources will allow you to create images that are updated each time the user opens an email, which will be hyper-personalised to your subscriber. Easily make images that show: current stock prices live football scores, live betting odds, live product availability and more.

 

Let’s say you are about to run a sales event; this works excellently to raise expectation levels before the sales event starts. But, once the sale starts, the timer is no longer relevant course. By changing the image to include a message like “The sale has now started…head on over to our online store to pick up a bargain” or “Save NOW…the sale has started here…”

 

Dynamic images are a must-have if you’re looking to create intelligent content that engages more of your audience more often. They will allow you to really tailor your email marketing for maximum impact.

 

If you would like to find out more about how dynamic email marketing can benefit your business, please get in touch with us.

you deserve a break
black friday timer
you deserve a break
black friday timer