Why My Business Needs Google Adwords

When someone is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and Adwords can help get you found. For a small business, Google Adwords can be a hugely successful method of driving traffic, marketing your product and ultimately generating additional sales if the campaign is managed correctly.

Here are some reasons why your business can benefit from Google Adwords.

Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your products or services will greatly help you increase sales and leads. As a small business hoping to organically get on the top ten search results, you have to recognise you’re competing with career-long, experienced, motivated SEO experts.

With Google AdWords you can compete on the same level, no matter how long you’ve been around or your own expertise. You can get your message viewed by your market, exactly when they’re searching for your specific product, service or offers.

AdWords gives you location targeting options. So if you’re a locally based business, (such as a plumber ), a regional company (such as a chain of shops), or even an e-commerce site (with, say, country shipping restrictions), you can geo-target to get seen by your consumer, so you’re not wasting money on those who aren’t in your area.

AdWords enables you to easily target countries, areas within a country, and also radius targeting (to show your ads to people within a certain distance to your business). You can exclude locations, too, even in your proximity targeting.

Keywords, keywords, keywords. This is what Google Adwords is known for.

The more targeted your keywords (and keyword phrases) are the better Google will rank your ad. You’ll also reach a lot more consumers who want exactly what you have right now. If you’re using Google Adwords directly, be sure to research through suggested keywords for every ad group you create. Some Google ad providers offer to do the hard work for you by choosing the most optimised, targeted keywords for your ad group campaigns.

If you are interesting in finding out how Google Adwords can help generate leads & sales for your business or just want some advice on using Google Adwords then feel free to get in contact with us.