WHY YOU SHOULD CONSIDER GEOFENCING MARKETING

GRAB CUSTOMERS ATTENTION AT THE RIGHT MOMENT

WHY YOU SHOULD CONSIDER GEOFENCING MARKETING

GRAB CUSTOMERS ATTENTION AT THE RIGHT MOMENT

Are you looking to target locals to promote your business? Do you want to target people who visit competitor’s locations? Or maybe you want to target people who visit Airports, hotels or football stadiums. When you want to target people, who have visited very specific locations, then geofencing is the answer, it’s one of the best and most cost-effective ways to get a high return on your investment. Google radius targeting and Facebook radius targeting are two of the most commonly used ways people target their audience, however unfortunately they come with their disadvantages.

 

Geofencing is the practice of using GPS technology to set up boundaries – or better known as “fences” – that interact with mobile devices that pass through them. Geofencing has millions of applications in the real world. For example, have you ever wondered how it is possible to track where your Amazon package is during its journey process? That’s an example of geofencing in action. However, in the online marketing world, geofencing is a relatively new method that many companies are not taking advantage of. This is especially true for small to medium sized businesses since it’s becoming more and more cost effective.

 

When it comes to marketing your business online, geofencing brings two major advantages. The first advantage is that you can create highly targeted campaigns for people entering specific locations, much more than you would with other mediums such as Facebook and Google.

 

The second advantage is that it enables you to gather more accurate data and insights on potential customers, which, in turn, will allow for event better targeted adverts. Almost every mobile phone now has built-in location tracking, and people are increasingly reliant on their smartphones to help with everyday tasks and decisions. This creates a fantastic opportunity for business owners to get their advert seen in front of more potential customers than ever.

 

 

geofencing map

 

IS GEO-FENCING THE SAME AS GEO-TARGETING?

 

Geofencing and geotargeting are in the same ballpark, but there’s a fundamental difference. When you set up a geotargeted ad, you’re selecting a group of people who live in a particular area and targeting them with an advert For example, if you own a restaurant in Glasgow, you probably don’t want to waste money showing your ads to people living in London. So you’re generally going to geotarget people living in and around Glasgow instead. Geofencing, however works slightly different, it isn’t based on where someone lives. With a geofencing campaign, you set up multiple “fences”, and when a potential customer moves in or out of any of those fences, it then triggers a response. One of the most effective ways to use this is by sending a push notification to their smartphone when someone moves into your targeted fence. The geofencing boundaries can range from miles wide to specific streets, and buildings.

 

HOW DOES GEO-FENCING ACTUALLY WORK?

 

The concept of how geofencing works in simple, but the marketing strategies can get fairly complex. One of the first things to note is that geofencing generally requires permission from the smartphone user before you can utilise it.

 

You have likely been asked by an app to use your device’s location, this is one of the reasons why. When you create a geofence, you’re putting up an imaginary GPS fence around a specific location that detects mobile CTV devices when they leave and enter that area. Once a device steps inside this imaginary perimeter, and you get user authorisation, you can then send them your personalised marketing advert. One of the most popular types of ads is called push notifications, which are show on smartphone screens as regular notifications.

 

You’ll then also be able to get valuable insights from their activity. The possibilities are endless. With Obsidian Marketing’s geofencing services, we’re able to provide radius targeting down to the, street, or even a specific store level. This allows you to not only send out hyper-specific messages to select audiences but also to get more detailed insights into customer behaviour, which can help you improve your ongoing marketing strategy.

 

COMPETITOR TARGETING

 

Geofencing isn’t just a great way for you to target potential customers near your premises. You can also use it to set up geofences around your competitor’s premises too. For this example let’s say you run a used car garage in Glasgow. You could set up geofences around all of the other used car garages in your local area. When someone walks through any of those fences near your competitors locations , you could target them with an ad offering a specific deal on a specific car they may be interested in. As you might imagine, car garages are not the only place you could use campaigns like these for. In fact, the majority of companies could benefit from taking the fight to their competitors.

 

geofencing offers

INCENTIVISE FIRST TIME STORE VISITORS

 

Another great marketing strategy is to target first-time visitors to your store. For this, you could set up a geofence specifically for your store. When a first-timer walks through your doors, you could send out a push notification that offers them a welcome gift of 10% off their first purchase with you. With geofencing advertising, as well as most other forms of marketing, the sky is the limit when it comes to what you can do with your campaigns. Radius targeting using Google and Facebook may get the job done for some circumstances, but if you want to take your digital marketing strategy to the next level, you need to be able to target a more specific audience. And that’s what we can do here at Obsidian Marketing. We’re able to target your ideal audience down to exact addresses using addressable geofencing. Contact us today to take your business to the next level.

Are you looking to target locals to promote your business? Do you want to target people who visit competitor’s locations? Or maybe you want to target people who visit Airports, hotels or football stadiums. When you want to target people, who have visited very specific locations, then geofencing is the answer, it’s one of the best and most cost-effective ways to get a high return on your investment. Google radius targeting and Facebook radius targeting are two of the most commonly used ways people target their audience, however unfortunately they come with their disadvantages.

 

Geofencing is the practice of using GPS technology to set up boundaries – or better known as “fences” – that interact with mobile devices that pass through them. Geofencing has millions of applications in the real world. For example, have you ever wondered how it is possible to track where your Amazon package is during its journey process? That’s an example of geofencing in action. However, in the online marketing world, geofencing is a relatively new method that many companies are not taking advantage of. This is especially true for small to medium sized businesses since it’s becoming more and more cost effective.

 

When it comes to marketing your business online, geofencing brings two major advantages. The first advantage is that you can create highly targeted campaigns for people entering specific locations, much more than you would with other mediums such as Facebook and Google.

 

The second advantage is that it enables you to gather more accurate data and insights on potential customers, which, in turn, will allow for event better targeted adverts. Almost every mobile phone now has built-in location tracking, and people are increasingly reliant on their smartphones to help with everyday tasks and decisions. This creates a fantastic opportunity for business owners to get their advert seen in front of more potential customers than ever.

 

 

geofencing map

 

IS GEO-FENCING THE SAME AS GEO-TARGETING?

 

Geofencing and geotargeting are in the same ballpark, but there’s a fundamental difference. When you set up a geotargeted ad, you’re selecting a group of people who live in a particular area and targeting them with an advert For example, if you own a restaurant in Glasgow, you probably don’t want to waste money showing your ads to people living in London.

 

So you’re generally going to geotarget people living in and around Glasgow instead. Geofencing, however works slightly different, it isn’t based on where someone lives.

 

With a geofencing campaign, you set up multiple “fences”, and when a potential customer moves in or out of any of those fences, it then triggers a response. One of the most effective ways to use this is by sending a push notification to their smartphone when someone moves into your targeted fence. The geofencing boundaries can range from miles wide to specific streets, and buildings.

 

HOW DOES GEO-FENCING ACTUALLY WORK?

 

The concept of how geofencing works in simple, but the marketing strategies can get fairly complex. One of the first things to note is that geofencing generally requires permission from the smartphone user before you can utilise it.

 

You have likely been asked by an app to use your device’s location, this is one of the reasons why. When you create a geofence, you’re putting up an imaginary GPS fence around a specific location that detects mobile CTV devices when they leave and enter that area.

 

Once a device steps inside this imaginary perimeter, and you get user authorisation, you can then send them your personalised marketing advert. One of the most popular types of ads is called push notifications, which are show on smartphone screens as regular notifications.

 

You’ll then also be able to get valuable insights from their activity. The possibilities are endless. With Obsidian Marketing’s geofencing services, we’re able to provide radius targeting down to the, street, or even a specific store level. This allows you to not only send out hyper-specific messages to select audiences but also to get more detailed insights into customer behaviour, which can help you improve your ongoing marketing strategy.

 

COMPETITOR TARGETING

 

Geofencing isn’t just a great way for you to target potential customers near your premises. You can also use it to set up geofences around your competitor’s premises too. For this example let’s say you run a used car garage in Glasgow. You could set up geofences around all of the other used car garages in your local area. When someone walks through any of those fences near your competitors locations , you could target them with an ad offering a specific deal on a specific car they may be interested in.

 

As you might imagine, car garages are not the only place you could use campaigns like these for. In fact, the majority of companies could benefit from taking the fight to their competitors.

 

geofencing offers

INCENTIVISE FIRST TIME STORE VISITORS

 

Another great marketing strategy is to target first-time visitors to your store. For this, you could set up a geofence specifically for your store. When a first-timer walks through your doors, you could send out a push notification that offers them a welcome gift of 10% off their first purchase with you. With geofencing advertising, as well as most other forms of marketing, the sky is the limit when it comes to what you can do with your campaigns.

 

Radius targeting using Google and Facebook may get the job done for some circumstances, but if you want to take your digital marketing strategy to the next level, you need to be able to target a more specific audience. And that’s what we can do here at Obsidian Marketing. We’re able to target your ideal audience down to exact addresses using addressable geofencing. Contact us today to take your business to the next level.