Why You Should Use YouTube Advertising

Most business owners are aware of Google AdWords, Facebook advertising, LinkedIn advertising and more. But have you heard about the merits of YouTube advertising?

At first glance, video advertising seems to be a branding play, but it’s much more than that: You can actually drive conversions with YouTube advertising. Not convinced? Here are some more reasons why you should be using YouTube advertising. YouTube is the No. 2 search engine in the world and gets over 6 billion hours viewed per month—and that number will only increase.

With YouTube ads, in some cases you’re only paying a few pence per view for the in-stream or in-display ads. That’s a big bargain for generating brand awareness. Even better: You’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first. In our experience, YouTube ads can generate sales for you at a cost-effective price—even better than other more widely used channels like Facebook or the standard Google AdWords.

The time to get into YouTube ads is now. Scalable channels like this tend to get saturated fairly quickly, and that means costs will probably go up in the next year or two. It has become a top customer-acquisition channel for some of my clients. The opportunity for growth is abundant, and, if you are patient enough, you just might see some impressive gains on your campaigns.

If you are interesting in finding out how YouTube can benefit your business and help grow your business, feel free to get in contact with us.